A vibrant, living, elegant blue.
The blue that, for Ugo De Rosa, was the very essence of beauty on a bicycle. Timeless yet contemporary, never out of place, and capable of speaking for itself: style, respect, tradition, character.
So we went back there.
To our roots.
To what truly defines us.
To our identity.
We chose a color that does not follow trends, that does not take shortcuts, that does not seek to please sponsors or teams, aware that "What truly unites us are shared values and ideals."


A confirmation of our partnership with the Reverberi family, built on common principles: passion, dedication, respect for tradition, and ambition for the future.
DNA Blu has been with Team Bardiani-CSF 7 Saber throughout the 2026 season. Now, as the season draws to a close, one of these bikes could be yours.
As we do every year, at the end of the season the bikes ridden by the team will return to our Heartquarter, where they will be carefully inspected by our mechanics before being offered for sale.
Around 60 bikes will be available, for those who want a bicycle with a story already written, and plenty of road still ahead.


Model: De Rosa 70 Pininfarina
Frame: 730 g High-modulus carbon
Colorway: DNA Blu (gloss finish)
Groupset: Campagnolo Super Record Wireless 13-speed
Integrated cockpit: METRON 5D EVO
Seatpost: Dedicated De Rosa
Saddle: White Selle SMP
Bottle cages: Double Elite
Bar tape: De Rosa black
Prize: €6.500 (Italian VAT included) excluding any requested changes to the build specification.

Available sizes will range from 42.5 to 54.5.
The specification above is the reference configuration. Individual bikes may feature minor variations, mainly in components such as the saddle or bottle cages, and may show light signs of use from racing. None of these will affect the bicycle’s structural integrity or functionality.
Before purchase, our team will personally present the bike available in your size and confirm its exact configuration, condition and price.
By filling in the form, you will join the waiting list and a member of our sales team will contact you.
No commitment. Just a front-row seat.


De Rosa Ugo & Figli Srl
www.derosa.it - [email protected] - +39 351 8136403